Board members at HelpLine use a board recruiting brochure to make initial contact with prospects. Their brochure is effective because it was designed to emphasize key points about the organization’s work and answer prospects’ important questions about board service.
Emphasize the vital work that your organization does to board prospects
HelpLine does this by focusing on the organization’s mission and values up front:
The mission of HelpLine is to address the emotional, financial and information needs of the community.
Service to community
We are committed to serving our community.
Caring and respect
We believe in the value, dignity and diversity of all people.
We are committed to the highest standards of quality, integrity and the ethics of confidentiality, fairness and a nonjudgmental approach.
We are committed to educating our community.
We are committed to linking and referring volunteers in our community.
Stress the organization’s impact
HelpLine does this by highlighting a list of accomplishments, including a stark statement about the life-saving nature of its work: “Our daughter is alive and well thanks to HelpLine.”
Impact in 2014
- 11,808 callers were helped with crisis support and community resources.
- Close to 20,000 different needs of callers were identified.
- 14,795 referrals were given for food, clothing, housing, mental health and substance abuse treatment, and other critical services.
- 6,789 children, teens and adults were reached through violence and suicide prevention programs.
- 16,976 hours of volunteering were provided to Delaware County.
- Over 258 bags of food were distributed to hungry families after hours when pantries were closed.
Introduce the idea of the “Board”
HelpLine uses an “About the Board” section in its brochure that doesn’t list members by name (board members come and go) but instead describes the board’s duties, when it meets and attendance expectations.
About the Board
Having a dedicated and multiskilled board is critical for a nonprofit social service agency to continue to meet the needs of growing communities. It is important that we have people interested in the needs of our community and dedicated to a better quality of life in our counties.
The HelpLine board is the guiding body involved in fundraising, making policy for the agency, strategic planning, and general oversight of agency functioning, relying on the executive director to manage the day-to-day operations and administer its policies. The board meets from 6:30–8:00 p.m. (except December, April and July). There is an expectation of regular attendance and to be a member of two committees. There are a variety of committees to choose from based on interest and time availability.
Demonstrate how the board spends its time on high-level work
HelpLine’s brochure focuses the prospect’s attention on strategy and goals, not day-to-day management issues, as the primary focus of board work.
HelpLine has identified and is actively engaged in working on three strategic goals for the next three to five years:
- Develop a strong brand that is understood and visible throughout our service areas.
- Develop a diverse and stable funding model that promotes long-term sustainability of services.
- Ensure HelpLine has the right people and the right infrastructure to meet our mission.
Share information on how to “come on board”
The HelpLine board recruiting brochure tells board prospects whom they need to contact to enter the board recruitment process, and then explains the process through nomination.
Board recruitment process
If you are interested in joining our Board, contact Executive Director Sue Hanson at 740.363.1835 ext. 107 or email@example.com.
You will receive detailed information about the organization, expectations of board service and an application.
Complete the application and return it to us.
You will be contacted to set up a time to meet with the executive director and a current HelpLine Board member to discuss your candidacy, answer questions and determine if it’s a good fit for all.
Your nomination goes to the full board for consideration at the next board meeting. The Board votes on all nominations.